Mascara does have a high turnover rate, so (usually) I can’t really rationalize spending $30 on it when you’ll have to throw it out in 3 months. Operative word – usually. But rest assured ladies, you can find great mascaras at your local drugstore…usually for under $10!
Maybelline’s Lash Stylist
Price Range: ($8)
What It Promises: sculpts and thickens lashes up to 40%
Why I recommend it: The tiny little comb brush lets the mascara maximally glide onto your eyelashes. What I love about this brush is that even the small, finer hairs get defined.
Maybelline’s Great Lash Mascara
Price Range: ($5)
What It Promises: conditions and thickens with a lash-doubling formula. No clumps and blobs. Available in washable and waterproof formulas.
Why I recommend it: The pink and green tube is highly celebrated throughout the beauty world. Many make-up artists swear by it and it definitely gets the job done.
Price Range: ($10)
What it promises: Clump resistant formula that gives you up to 4x fuller lashes.
Why I recommend it: The big fluffy brush allows for a wide-eyed, full-volume come-hither lash look. Who doesn’t love that?!
ARTIST TIP: If you find mascara just isn’t doing it for you, maybe it’s because you’re lacking a good eyelash curler. For lashes that tend to grow straight and or downward, a good eyelash curler is an absolute prerequisite for mascara! See this thread for instant eye-opening eyelash curlers.