Q: Help! No matter what product I seem to try, my eye make-up seems to have a mind of its own and give me raccoon eyes by mid-day. What products or make-up artist secrets are there to keep my eye make-up from wandering?
A: Here are a couple of tips that I abide by, especially with my bridal clients who require extended wear from their make-up application:
1. Use waterproof products to minimize any eye make-up transfer.
Waterproof mascaras, liquid liners and gel liners are at the top of my list for waterproof/water-resistant eye make-up. If you prefer pencil eyeliner, opt for a waterproof formula. I swear by the Make-up Forever Aqua Eyes collection.
2. Pat the eyelid area with some translucent powder or your powdered foundation.
Some women tend to have eyelids that are more on the oily side (nothing wrong with that – more natural moisture also means being less prone to wrinkles!). Dusting some loose powder on the lids will help to keep your eye make-up in its place and also act as a great base for eyeshadow application.
3. Use concealer to camouflage any darkness under the eye and set with a light dusting of powder.
Without concealer, migrating eye make-up will only make undereye circles look darker. When you’re doing eye make-up, remember to think it from a full 360° viewpoint: the eyebrows, eyelid and undereye area all play their part in framing the eye and need to be properly maintained for a make-up look fit for the pros! Applying some concealer and powder under the eye will also help act as a barrier to keep migrating eye make-up in check.
4. Avoid lining the inner rim (aka the waterline) with eyeliner.
Yes, lining the inner rim makes an undoubtedly gorgeous smoky eye look, but the look only stays fresh for as long as the liner stays put (usually a maximum of 3-4 hours). This area of the eye is naturally “wet” and is a high transfer area. Once the eyeliner starts heading down south, the look can transition from smoky to spooky. Be prepared with some q-tips, concealer and eyeliner to do a touch-up throughout the day.
Alternate option: Skip lining on the inner rim and try lining just below the waterline, right at the root of the bottom eyelashes. I like to use either a brush-tipped liquid liner or a combination of an angled synthetic eyeliner brush with gel liner to get a precise (and water-resistant!) line in this area.
5. Bring a mini-touch up kit.
Particularly if you can’t let go of the inner rim lining, pack some items in your make-up kit for a quick touch-up at lunch time. Some q-tips, undereye concealer and your trusted eyeliner are some of the items you can include to keep your smoky eyes looking their best!
For related eye make-up tips, see:
ARTIST TIP | Mastering the Smoky Eye Without the Mess (Part I)
ARTIST TIP | Mastering the Smoky Eye Without the Mess (Part II)
BEAUTY 101 | The Basics of Concealer
Q & A | How to Cover Undereye Circles
Q & A | Choosing the Right Eyeliner Product For You