A: Hardly a silly question (and the topic is totally in tune with yesterday’s post about spring cleaning!)! I actually get asked this question pretty frequently by clients. Quality brushes are quite the investment, and the problem is that many women aren’t taught how to maintain them properly…and not taking care of them properly can translate into the brushes not lasting as long as they should!
To clean your brushes, use a gentle brush shampoo* and massage it into the bristles to cleanse it throughly. Rinse well to clear the bristles of all shampoo suds. Blot the brush a couple of times on a papertowel to get rid of excess water and sculpt the brush back into shape. Hang over a counter and let air dry overnight.
*Instead of a brush shampoo, you can swap hair shampoo and even dish detergent (international celebrity make-up artist Laura Mercier does this!) to cleanse your brushes.
In terms of frequency for washing brushes, you’ll notice how brushes work and apply better the more you clean them. But let’s be realistic – in the life of the everyday woman, amongst your tall list of things to do daily, brush washing likely isn’t one of your top 10. As a general rule of thumb, you can wash the brushes you use for powders and eyeshadows after multiple uses (I would say at most after every 3 uses, but even that’s pushing it!). For cream and liquid make-up products (such as concealers and foudations), you should ideally clean these everyday (or after each use). Again, the more often you clean your brushes, the better the results will be for your make-up application.
Keep these tips in mind to help ensure your quality brushes make you and your make-up look good – for a long time!