Recently, I had the pleasure of working with the great group of executives behind Shift 2, a digital media agency with its main focus on connecting brands with the YouTube generation (geez, I feel old just saying that). I don’t always get a chance to post my work with corporate clients, but I thought this was a really neat initiative to utilize the power and pull of YouTube stars/gurus to optimize a brand’s targeted audience. I mean really, why isn’t this already happening more?!
There’s always something to be learned with what I do (which is why I love it so!), and it’s always a good day when I’m surrounded by people that are waaay smarter than me, way more talented than me and inspire me in some way. Ok well, being surrounded by smarter people happens all the time (and by choice too!) but really, it had me thinking about the ever-changing landscape of media (including social media)…and about the ways to remain competitive and relevant as a freelancer in a changing world. Food for thought indeed.
As I digest my thoughts, meet the cool execs behind Shift 2 – as these vids show, they’re really fun to work with too! Make-up and hair by me.